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About Birdfy
As the global leader in smart birdwatching gear and ecosystems, we are on a mission to make the wonders of nature accessible to all. We combine user-first innovation with a deep commitment to social good, bridging the gap between people and the wild. We aren’t just building cameras; we are building a better world for both birds and people—connecting you to nature, to one another, and to the bird side of life.
How It All Started
Birdfy grew out of a simple, joyful discovery.
Back in our Netvue days, people kept sharing bird clips caught on their security cams. Almost overnight, #CaughtOnNetvue turned into a surprise birdwatching club.
We realized: if a regular camera can spark this much wonder, imagine one made just for birds.
So in 2020, we built Birdfy to bring that joy to everyone. We combined Netvue’s decade of camera experience with new AI tech to make birdwatching easy and fun.
Our first product, the Birdfy Feeder, became a window into nature—identifying birds, sending alerts, and bringing their tiny stories closer.
Since then, we've expanded into a full lineup of feeders, baths, and nesting products. We’ll keep building tools that make wildlife discovery simple for all ages and abilities.
Slogan
The bird side of life.
Mission
Connecting people with nature and one another, making birding accessible to all.
Vision
Building a better life for both birds and people.
Brand Values
Bird-First, User-Friendly, Innovation,Sustainability.
The World’s Smart Bird Feeder
Featured Media and Awards
Milestone
Netvue set out to make advanced camera and software technology more approachable for everyday homes. This foundation in imaging and AI later became the heart of Birdfy’s innovation.
Inspired by users capturing birds on Netvue cameras, we combined our cutting-edge AI with bird-friendly hardware design. We set out to create the world’s first AI-powered smart bird feeder camera, bringing backyard wildlife closer than ever.
In November 2021, the Birdfy Feeder officially launched, marking a milestone in birdwatching history. While the concept of smart birding was emerging, Birdfy was the first to turn it into reality. We successfully brought the world's first consumer-ready smart feeder to the global market, rapidly expanding availability via our official website and Amazon.
As the first available and leading pioneer in the smart bird feeder industry, Birdfy quickly gained popularity. Forbes listed Birdfy as one of the “Best Tech Gifts” and Digital Camera World named us the “Best Bird Feeder Camera.” The year closed with Birdfy becoming a Walmart Marketplace bestseller.
We introduced Birdfy Nest Duo, Birdfy Feeder Bamboo, and the world’s first dual-camera hummingbird feeder — all while earning coverage from TechRadar, USA Today Reviewed, and the Daily Mirror.
This year marked a massive leap in scale. We launched the advanced Feeder 2 series, secured global honors including the MUSE Gold Award and CES Innovation Awards, and introduced web viewing and slow-motion capture. Crucially, Birdfy expanded into major brick-and-mortar retailers:
Birdfy solidified its position as the industry authority through major technological and strategic achievements:
Birdfy Fund: Giving Back to Nature and Society
From the start, we have been committed to conservation and social responsibility. We believe in turning the joy of bird watching into meaningful action.
We proudly dedicate $1 from every Birdfy product sale to the Birdfy Fund. This initiative supports a range of conservation and charitable efforts—from enhancing public appreciation for birds to funding key avian protection initiatives.
Impact Achieved to Date
$600,000
Raised
User Stories: Real People, Real Connections
At Birdfy, we build more than just smart feeders—we build community. We believe the best way to understand our users isn't through emails, but by meeting them right where they are.
That’s why our CEO and team have traveled across the US and Europe to personally visit over 100 homes. We’ve sat in your backyards, shared the joy of your sightings, and listened to what matters most to you.
We capture these genuine moments in our "Knock Knock" video series, documenting the real stories of bird lovers we meet along the way. We also celebrate our most passionate fans by inviting them to share their own "Why I Love Birdfy" testimonials. Because at the end of the day, Birdfy is your story as much as it is ours.
Learn More about Our Community Stories: https://www.birdfy.com/pages/birdfy-user
Meet Our Expert Team
Co-founder of Netvue and Birdfy’s Chief Scientist. An IEEE Fellow in multimedia communication, Gene leads product R&D and strategy, applying decades of imaging and codec expertise to make reliable, user-friendly wildlife cameras for global markets.
JiangTao (Gene) Wen
Renowned British nature writer and broadcaster, Stephen has presented award-winning TV and radio shows on birds and written multiple bestselling bird books. As Birdfy’s advisor, he lends deep field knowledge, editorial perspective, and a lifelong passion for connecting people with nature.
A passionate naturalist, educator, and streamer who brings local wildlife into classrooms and living rooms. Kate creates hands-on projects, live camera programs, and photo stories that inspire people of all ages to notice and learn about the animals around them.
Alec trains Birdfy’s identification models and helps curate the species database. With a background in landscape architecture and restoration ecology (University of Washington), he combines conservation know-how with field experience and wildlife photography.
Alec Roseto
Co-author of the Stokes Guide to Finches and a longtime Cornell Lab collaborator, Matthew leads finch research and citizen science initiatives. His work on field surveys and ID tools (including Merlin-era projects) informs Birdfy’s scientific and community programs.
Holly helps others connect with birds and wellbeing as a professional birding guide, nature-based wellness specialist, award-winning author, podcaster, and public speaker. With expertise in bird identification, outdoor education, forest therapy, and mindfulness, she is a global leader in Mindful Birding. A devoted avian conservationist, Holly loves following bird migration and finds her deepest connection with the birds that visit her own backyard.
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